Because of the websites I've built and domain names I own I have thousands of e-mail addresses available to me. It came to me a few years ago that I could use those e-mail addresses when I sign up for certain things to keep track of what happens to my e-mail. So when I sign up for something new, like a hosting company, affiliate program, template site, forum ... you get the point ... I create an e-mail address with their name in it. For example, if I create an account at fladdap.com, I create an account with the site name in it, like This e-mail address is being protected from spambots. You need JavaScript enabled to view it . That way I can filter and track my emails.